Fleet Feet Opens First Louisiana Location

Fleet Feet, Incorporated added its 79th location with the opening of Fleet Feet Sports Baton Rouge. With existing franchises in 32 states plus the District of Columbia, the Baton Rouge store represents the company’s first franchise in the state of Louisiana.

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What's New at Zoot Sports

Now Shipping

The November issue of Performance Sports Retailer should be hitting mailboxes any day now.



Or, just CLICK HERE to download the digital version.

Now this is cool...

Brooks has decided to take its sustainability commitment one step further and will launch a new biodegradable midsole, called BioMoGo. The midsole will biodegrade 50 times faster than conventional athletic shoes. According to the company, by using BioMoGo in its shoes, Brooks will save nearly 30 million pounds of landfill waste over a 20-year period.

BioMoGo will make its debut in the Trance 8 on July 1, 2008. All shoes in Brooks’ performance running line will incorporate BioMoGo by the end of 2009.

Hansons-Brooks Distance Project NYC Party

Some of our editors went to the Hansons-Brooks Distance Project party held in Manhattan right around the time of the NY Marathon... Here are a few of the photos they brought back.

Talk About Driving Traffic...

Scenes from Marathon Weekend in New York City. Above: The Paragon bus outside the NYC Marathon Health & Fitness Expo on 34th Street. Paragon Sports was offering free rides from the expo down to its store on 18th Street. Below: a bus driving around midtown with Asics signage. Asics was the race's principal sponsor.

Fleet Feet Gives Employees a Chance at Ownership

Former Fleet Feet employees now own 18 of Fleet Feet’s 77 franchises, and the company’s goal is to substantially increase the number of store employees in its franchise development program.

According to Fleet Feet, Incorporated President Jeff Phillips, “We continue refining our franchise selection process to ensure candidates have the skill sets to execute our business model and make a positive contribution to the brand before they are awarded a franchise. Looking for those candidates within our existing system fosters organic growth and is important for protecting our brand culture.”

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