Brooks has decided to take its sustainability commitment one step further and will launch a new biodegradable midsole, called BioMoGo. The midsole will biodegrade 50 times faster than conventional athletic shoes. According to the company, by using BioMoGo in its shoes, Brooks will save nearly 30 million pounds of landfill waste over a 20-year period.
BioMoGo will make its debut in the Trance 8 on July 1, 2008. All shoes in Brooks’ performance running line will incorporate BioMoGo by the end of 2009.
Thursday, November 15, 2007
Now this is cool...
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